Mar 16, 2023
I wanna share with you a concept I coach a lot of my clients on.
So often we spend a ton of time trying to attract ideal clients but an ideal client may not be our MVP.
Someone can be a good fit and perfect to work with but not in a position to buy for many reasons.
Sadly we spend 80% of our marketing efforts and attention on the peanut gallery when if we’d give 80% of our effort to our MVPs we’d sign so many dreamy clients because they actually want to pay.
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