109. How to create content for your ideal client

Jun 29, 2021

Posting “consistently” is not a strategy, it’s a tactic. An action step you’re taking that SHOULD be supporting a bigger strategy. 

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So if you’re struggling to get clients but you know you create good content it’s time to take a critical look at the TYPE of content you’re creating. 

 

If this is happening to you it’s because…..

• Your content isn’t moving people along the customer/buyer journey.
• There’s no real strategy behind your content.

Take inventory on:

• What are you talking about? and
• Does you ideal client want/need to hear it? 

 

If you’re using social media to grow your business don’t optimize your posts for likes and comments. 

Instead all you content should be addressing something your ideal client wants or needs to hear from you. 

How can you build a deeper relationship, showcase your authority, build trust, educate them and make them problem aware?

👆🏾This is the kind of content you want to create. 

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